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Predictably Irrational by Dan Ariely

Dan ariely recommended books black neighborhoods in san antonio Go to the Amazon page for details and reviews. My favorite type of book. pointing out and understanding all of the counter-intuitive dan ariely recommended books people do. We don't know what kind of racing bike we want until we see it in the Tour De France.

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Sidestepping the conventional wisdom of standard economics about what humans, conceived as rational utility maximizers, ought to do, Ariely employs ingenious social psychological experiments to uncover what humans actually do. He finds that human behavior departs from standard economic theory in systematic and predictable ways, a finding he explores at length in several popular-level books see below. An incredibly prolific researcher, Ariely is the James B. Ariely was born in New York City, but spent much of his youth in Israel, growing up in the coastal city of Ramat Hasharon.

Dan Ariely: "The Upside of Irrationality"

These are the guys who did one of the most important pieces of research in social science, which is to show how little we actually see in the world around us. One group is wearing white t-shirts and the other group is wearing black t-shirts. They are passing the ball, and the viewer is asked to count how many times the people in white t-shirts pass the ball to each other.

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And why do they make bad ones? This is Dan Ariely's field of expertise. The behavioral economist studies what motivates our choices and has revealed many counterintuitive results that factor into decision-making. And they'll think a product is a great deal if it is simply placed next to a more expensive one. Ariely walks us through these remarkable findings and explains the implications for marketers.

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Или, по крайней мере, в любой момент жизни может стать или почувствовать себя таковым. Уязвимым.



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