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Yahoo's Problem? A Massive Lack of Leadership at the Top

Google vs yahoo leadership sono emancipato significato Opinions expressed by Forbes Contributors are their own. With a serious flop. Only this may well be the last flop - and the end of the internet pioneer.

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But for one retreat exercise, everyone was asked to say what word came to mind when a company name was mentioned. They went through the list. eBay. auctions. Google. search. Intel. microprocessors. Microsoft. Windows.

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Quote The latest upswing for Alphabet, parent company of Google, comes as fellow tech giant Yahoo is mired in increasing challenges to stay afloat. While Google has mastered brand strategy and management, Yahoo has lacked a definitive brand purpose and future-oriented brand vision — and these deficits have led to key brand missteps including introducing an impotent visual identity. It has been used by many as a robust descriptor for the company and by employees as the driving force behind practically everything they do. The company lacks both a definitive, compelling description of what it does and why it does it.


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1 comments

  1. We'll putIt's inevitable